It's Definitely Dubai
Thursday 11th November 2010
Timeshare and fractional ownership has played a major role in Dubai's rise as one of the most prestigious winter sun destinations available and now Dubai Tourism and Commerce Marketing (DTCM) is launching a new website to attract even more visitors.
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| DorraBay, Dubai |
The Definitely Dubai logo, which was inspired by traditional Arabic calligraphy, blends together the cultural roots of Dubai with a more contemporary style, to bring together several aspects of the unique destination in one image. The logo features English words written in an Arabic style to convey the message that Dubai is a modern, cosmopolitan holiday destination where Arabic and international cultures can embrace each other.
The website is still being improved and will provide information on air travel, promotions and tour operators that feature Dubai, aimed at attracting British and Irish tourists in particular when finished.
Visitor numbers are constantly rising, with a 9% increase during the first six months of 2010, in comparison to the same six months of the previous year. Visitors from the UK and Ireland represent 10% of the country's total number of tourists.
Thanks to the media coverage of stars such as David Beckham and other celebrities who either own homes in Dubai or visit frequently, Dubai has become an increasingly popular holiday destination over recent years.
The UK and Ireland director of the Government of Dubai, Department of Tourism and Commerce Marketing (DTCM), Ian Scott, commented: "The Definitely Dubai brand identity has a contemporary edge, reflecting Dubai and making it relevant to the diverse market to which the destination appeals. Its strength is its simplicity. ‘Definitely Dubai' will now provide the umbrella for a consumer brand campaign being launched later this year, with tactical activity to follow early in the new year."
