Students Reveal What Timeshare Buyers Want
Students at Bournemouth University have held studies to discover the aspirations of younger timeshare buyers
Wednesday 9th May 2012
The final year students asked 30-40 year olds what they looked for in a timeshare holiday. The researchers then came up with proposals as to how the timeshare industry can successfully attract his younger group.
|
| Bournemouth University |
The students visited timeshare resorts in the UK and the Canary Islands, where they interviewed timeshare owners, met with key industry contacts and analysed the media's view of timeshare from the past to the present day.
After their extensive statistical and face-to-face research, the students came up with a number of recommendations for the timeshare industry.
*Integrating the latest technology throughout resorts
Younger timeshare owners want full WiFi coverage in resorts so they can share their holiday experience with their family and friends through social media.
*Introducing short-term products
Short-term products have proven to be much more attractive to the younger demographic and trial memberships are incredibly popular.
*Raising public awareness of timeshare
Almost 80% of the people surveyed had little to no knowledge of timeshare, which suggests that the industry should put in a lot more effort to educate the benefits of the product to this group.
*Using modern media to communicate with the younger generation
The younger demographic is highly computer-literate and would welcome timeshare companies getting in touch online through email, websites and social media.
