Plans underway for new membership level
Monday 15th March 2010
RCI, the world's largest network for holiday exchanges recently announced plans to launch RCI Points Platinum - a new premium membership level that will offer exclusive exchanges and lifestyle benefits to its members.
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Geoff Ballotti, the CEO of RCI, said "RCI launched its groundbreaking global Points exchange product in 2000 and it's been the fastest growing Points exchange program in the world ever since."
He continued, "our members seek unique access and expanded benefits and the RCI Points Platinum membership provides just that - offering exclusive member deals and access to a phenomenal selection of member benefits and services. For our valued affiliates, this new membership provides a meaningful differentiator at the point of sale, reinforcing RCI Points as the most proven, comprehensive and flexible exchange membership available in the industry today while becoming more relevant in their owners' daily life."
Members of the RCI Points Platinum will get exclusive access to upscale, exclusive properties in high demand locations such as New York or London. Every year, RCI gains access to millions of dollars of apartment and upscale hotel inventory in many highly requested holiday and city destinations. Ballotti stated "We will expand this program and provide our RCI Points Platinum members with a first look at this inventory for exchange".
The Platinum programme will provide advance access to Broadway shows, offer preferred pricing or discounts up to 50% for golfers and skiers at thousands of golf courses and dozens of popular ski resorts in North America.
RCI also plans to negotiate special discounts on behalf of their members for a variety of other activities, including exclusive spa experience offers.
"As the inventor of the vacation exchange business, we're always looking to develop fresh new ideas that will improve our members' experiences and exceed the expectations of our affiliates," said Ballotti. "The RCI Points Platinum membership brings terrific new benefits to the RCI Points program. We're excited to be able to give our members what they've asked for from a status and access standpoint, with dozens of lifestyle benefits included that we'll continue to add to going forward. We're really just getting started."
The RCI Points Platinum membership programme will initially launch in the United States and Canada, and will later expand to other regions where the membership benefits will be tailored to each region.
